There has never been a better time to invest in video content for your brand’s social strategy. Adam Mosseri, Head of Instagram, recently shared that the platform would be deploying changes to video content as part of Instagram’s on-going effort to improve their four key categories: creators, video, shopping, and messaging. As chronic users of social media, we’re all aware of the magnitude of video-focused platforms such as YouTube and TikTok. But how will Instagram’s changes impact marketing teams and social strategies? To start, it’s time to place an emphasis on video posts.  

Shopping has gone social! Say goodbye to the days of needing five different tabs open just to complete a purchase. Thanks to the adoption of shoppable posts and stories on Facebook, Instagram, Pinterest, and now TikTok, consumers can discover and purchase products without having to open additional apps or browser tabs. The engaging, visual nature of social media is already a dream for marketers, meaning shoppable posts are an added bonus for both brands and their followers.