Nobody knows 100% what the future of marketing will look like, but as marketers, we can offer useful insights and predictions based on this year’s events. Believe it or not, it’s not all doom and gloom. As we’ve seen with our own client portfolio, many brands, businesses, and organizations are cautiously optimistic about the future, starting with 2021. In fact, having spent most of 2020 helping clients in various industries including healthcare, business, and banking, we’ve got some ideas about how this year’s crazy series of events will impact the future of marketing as we know it.   

The digital landscape has never been more active than in Summer 2020. With a majority of people confined to their homes, many utilized digital media as a way to connect, shop, and stay up to date on the latest trends and news stories. From social media to website design, the Summer of 2020 introduced some pretty sweet marketing trends.