When it comes to choosing a bank, we all want safety, stability, and support. But at varying stages of life, those terms mean something different to everyone. For a parent, financial stability means the ability to open a college savings fund for their child. To a young married couple, it might mean securing a low mortgage interest rate. To a business owner, stability means access to low-risk investment options. And for millennials, stability depends on flexibility. Institutions that offer easy, on-the-go banking via mobile app will have a distinct advantage with this demographic.

No one likes to see money go to waste. But it’s especially hard to watch companies blowing budgets on outdated or misguided digital marketing strategies. Marketing budgets typically don’t come with very much wiggle room, so its essential to get the most bang for your buck on every dollar spent.