When you think of branding, you might think of a company’s logo, tagline, or spokesperson. These are all important aspects of a brand’s identity, but there is much more to it than just the basics. HubSpot writes that a brand “also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby.” 

As defined by HubSpot, social listening is “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.”