Super Bowl Sunday – the only day of the year where ads are are celebrated, rather than tolerated. While the lowest-scoring Super Bowl game in the history dragged on, there was an even bigger battle going on during the breaks this year. According to Bloomberg, this year’s 30-second spots cost between $5.1 and 5.3 million dollars. Ad agencies and companies spend months carefully crafting their Super Bowl spots in hopes of going viral. And in the minutes, hours, and days following the game, thousands of people troll social media and YouTube to watch the best and worst ads of the game.

This year, there were plenty of companies whose ads we admired, including Amazon, Doritos, Google, Stella Artois, and Olay. Here are a few of our favorites:

Ah, the Super Bowl – one of the most watched football games of the year. For diehard NFL fans and casual spectators, it’s undeniably the most exciting event of the season. But the game isn’t the only reason to tune in. More and more, the ads that air during the Super Bowl are stealing the show. Companies spend months and millions of dollars carefully crafting their Super Bowl spots in the hope of going viral online. In the hours and days following the event, thousands of people flock to YouTube just to binge-watch the best ads.