For the first time ever, college athletes can make money from their name, image, and likeness (NIL). On July 1, the NCAA changed the college sports landscape forever by granting athletes the opportunity to participate in endorsement deals. These deals can have a significant impact on local businesses, especially those located in college towns with passionate fan bases. We’re looking at you, Knoxville business owners!
20 Sep Name, Image, and Likeness: How Working with Athletes Can Improve Your Reach
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