For years marketing was primarily outbound. This means companies made advertisements and released them to the general public in hopes of ”catching” some customers in a wide “net”. This approach made it easy for marketers to reach a large audience, but hard for them to see how successful these ads were. Basically, they knew how much money was spent on ads and how much was made back, but they couldn’t tell you the return on those ads.
06 Jan Digital Marketing For Dummies
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