For years, hashtags were arguably the most proven way to ensure your content reached your target audience. But now, there are countless other ways to put your message in front of the people that matter most to your business. So, let’s have a friendly debate – do hashtags still have street cred in 2022? 

Spotify, Pandora, Apple Music, iHeartRadio, SoundCloud, and more… The way we listen to music has changed drastically over the years due to the increased popularity of audio-focused apps across our devices. And let’s face it, there is no usage plateau in sight. According to studies completed by Allied Market Research, the global online music streaming industry is expected to reach $24.71 billion by 2027.