Morris Creative Blog

06 Nov Brand Focus: The Starbucks Recipe for Social Media Success

Posted at 05:08h in Branding,, Branding, , Inbound Marketing,, Inbound Marketing, , brand focus, brand focus

Since 1971, Starbucks has been conquering the world of coffee. Although the franchise didn’t hit the national market until the mid-1980s, former CEO Howard Schultz shaped Starbucks into the familiar brand we know today: an international coffee company that focuses on community, environmental sustainability, and ethical sourcing.  

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