First, it was a family dairy farm with an ice cream truck. Then, it became a downtown pop-up shop. And today, it’s a spacious ice cream shop and pizza restaurant on Asbury Road. Cruze Farm began a few generations ago with a hardworking family of farmers. Today, their story continues with owner Colleen Cruze-Bhatti, who saved her family’s farm by turning it into an iconic local brand. There’s not a single person in Knoxville who wouldn’t recognize the signature Cruze Farm Girl look: red lipstick and matching gingham dresses.
