Medical technology companies face the great challenge of appealing to the unique needs of the various types of buyers within the healthcare field. Overcoming this challenge requires medical technology vendors to know their target audience and understand the specific priorities of the three most common groups of buyers: physicians, executives, and purchasing professionals. Below is a summary of the priorities of each of these groups and the key elements to include when developing medical technology buyer personas.

Healthcare marketing can be downright brutal sometimes. With ever-changing laws and regulations, regulatory committees are constantly monitoring every bit of promotional information.

However, there is a cost-effective way to reach your audience. Content marketing has proven to be a viable marketing strategy in the healthcare industry. Healthcare is the second-most searched-for service online. Both patients and healthcare workers looking for more information are searching the Internet like never before.

By using a tactic like content marketing, healthcare providers can become thought leaders in the industry and attract loyal followings in the meantime. So to help you rejuvenate your organization’s brand, we’re bringing you these tips to content marketing in the healthcare industry.