Establishing a social media presence for your brand can be a daunting task. From choosing the right platform to deciding what to post, brands of all sizes must make important choices when diving into social media. But if you’re ready to put in the work to reach new heights in your industry, the rewards of social media can be exponential. Here’s everything you need to know about building your brand on social media:

First, it was a family dairy farm with an ice cream truck. Then, it became a downtown pop-up shop. And today, it’s a spacious ice cream shop and pizza restaurant on Asbury Road. Cruze Farm began a few generations ago with a hardworking family of farmers. Today, their story continues with owner Colleen Cruze-Bhatti, who saved her family’s farm by turning it into an iconic local brand. There’s not a single person in Knoxville who wouldn’t recognize the signature Cruze Farm Girl look: red lipstick and matching gingham dresses.