Morris Creative Blog

06 Dec Sevier County Bank Announces New Retail Leadership Team

Posted at 06:16h in banking,, banking, , Amy Abercrombie, Amy Abercrombie

SEVIERVILLE, Tenn.Dec. 6, 2019 — Sevier County Bank (SCB) is pleased to announce that Montay Calloway and Amy Abercrombie have joined the bank as retail market leaders.

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21 May Defining Buyer Personas for Your Community Bank

Posted at 08:00h in community banks,, community banks, , banking,, banking, , buyer personas,, buyer personas, , customer data,, customer data, , customers, customers

When it comes to choosing a bank, we all want safety, stability, and support. But at varying stages of life, those terms mean something different to everyone. For a parent, financial stability means the ability to open a college savings fund for their child. To a young married couple, it might mean securing a low mortgage interest rate. To a business owner, stability means access to low-risk investment options. And for millennials, stability depends on flexibility. Institutions that offer easy, on-the-go banking via mobile app will have a distinct advantage with this demographic.

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