SEVIERVILLE, Tenn., Dec. 6, 2019 — Sevier County Bank (SCB) is pleased to announce that Montay Calloway and Amy Abercrombie have joined the bank as retail market leaders.
06 Dec Sevier County Bank Announces New Retail Leadership Team
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Amy Abercrombie,
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21 May Defining Buyer Personas for Your Community Bank
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When it comes to choosing a bank, we all want safety, stability, and support. But at varying stages of life, those terms mean something different to everyone. For a parent, financial stability means the ability to open a college savings fund for their child. To a young married couple, it might mean securing a low mortgage interest rate. To a business owner, stability means access to low-risk investment options. And for millennials, stability depends on flexibility. Institutions that offer easy, on-the-go banking via mobile app will have a distinct advantage with this demographic.