Nobody knows 100% what the future of marketing will look like, but as marketers, we can offer useful insights and predictions based on this year’s events. Believe it or not, it’s not all doom and gloom. As we’ve seen with our own client portfolio, many brands, businesses, and organizations are cautiously optimistic about the future, starting with 2021. In fact, having spent most of 2020 helping clients in various industries including healthcare, business, and banking, we’ve got some ideas about how this year’s crazy series of events will impact the future of marketing as we know it.   

As you spend time on Facebook, Instagram, Twitter, or nearly every other social media platform, you probably notice advertisements that are oddly targeted to match your consumer profile. Through digital advertisements (like on Facebook or Instagram), business organizations are able to pay money to reach a specific audience by setting the location, age, gender, and interests they are looking for. By doing this, a business can make itself more visible on a controlled budget.