Ah, the Super Bowl – one of the most watched football games of the year. For diehard NFL fans and casual spectators, it’s undeniably the most exciting event of the season. But the game isn’t the only reason to tune in. More and more, the ads that air during the Super Bowl are stealing the show. Companies spend months and millions of dollars carefully crafting their Super Bowl spots in the hope of going viral online. In the hours and days following the event, thousands of people flock to YouTube just to binge-watch the best ads.