When you think of branding, you might think of a company’s logo, tagline, or spokesperson. These are all important aspects of a brand’s identity, but there is much more to it than just the basics. HubSpot writes that a brand “also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby.” 

Establishing a social media presence for your brand can be a daunting task. From choosing the right platform to deciding what to post, brands of all sizes must make important choices when diving into social media. But if you’re ready to put in the work to reach new heights in your industry, the rewards of social media can be exponential. Here’s everything you need to know about building your brand on social media: